Europe-wide relaunch of Kuhn Group Salzburg

Since December 2016, the Austrian divisions of Kuhn Group and the group website of Kuhn Holding Online! The somewhat outdated website has now been transformed into an ultra-modern web presence that not only stands out for its responsive design, but also sets new standards in terms of flexibility and comprehensive options. The trend towards the digitalisation of business processes has been consistently adopted here, and great importance has also been attached to the generation of enquiries. Shortly after the launch it became obvious that the relaunch was more than worthwhile: The relaunch recorded an increase in hits of more than 400 % compared to the same period last year!

Here are some special highlights of the implementation:

• 100% mobile operation
• completely multilingual in currently 9 languages
• Multi-domain concept
• Languages per domain individually configurable
• Content can be inherited between the domains, if desired
• Content can be published domain-dependent
• Comprehensive rights model with domain and country based logins
• Interfaces to external data sources - content is played out fully automatically and in multiple languages on the respective domains, no intervention by the editors necessary
• Direct interfaces to Palfinger AG, Komatsu Europe, Mitsubishi Europe, FRD and other manufacturers
• Direct import of used machines from external platforms
• Distribution of requests for content based on areas of responsibility
• Use of global blocks, which can be played out flexibly by the editorial team
• Interactive location finder incl. routing function (location finder precisely finds the surrounding locations and automatically indicates travel time and route)
• YouTube integration of videos
• MailChimp integration for newsletter dispatch
• Job board with categorisation option
• Strongly search engine optimised implementation (for relevant keywords, sometimes ranked before the respective manufacturers in Google!)