Capturing Identity: How 'Die Große Pose' Turned the Streets of Bad Goisern Into a Living Conversation

Renowned TV anchorman Tarek Leitner’s project, Die Große Pose, part of the European Capital of Culture initiative, is a reminder of art’s power to interrupt the ordinary. In the midst of everyday life, the streets of Bad Goisern are transformed into a living gallery.

It’s bold. It’s public. And it asks a timely question: What is identity today?

Leitner brings this concept to life with a selection of portraits displayed along the town’s main road. These images, both familiar and strange, create a striking contrast. It’s a boulevard spectacle, one that forces us to stop, reflect, and reconsider our place in a world where identity is constantly shifting.

Our contribution? Showcasing all 150 portraits on the big screen at the finissage, where our video installation became a part of the art itself. Live music intertwined with our visuals, and the closing event became a powerful fusion of sound, image, and conversation. The discussion featured none other than Hubert von Goisern, the celebrated musician and cultural figure, who brought his unique perspective to the themes of identity that the project explores. His reflections, paired with the visuals we helped create, deepened the dialogue in a meaningful way.

As the screen lit up with the full array of portraits, the audience wasn’t merely watching. They were engaging, continuing the conversation sparked on the streets of Bad Goisern.

Find out more about this project at: https://www.salzkammergut-2024.at/projekte/die-grosse-pose/